Last night, I received a phone call asking me to participate in a grocery store survey. Initially I told the guy thanks, but no thanks. And then he said "Well, it would help improve your local store..." and I thought to myself "Hmm...what if it really did improve my local store?!" Ten minutes later I got off the phone totally annoyed. None of the questions on the survey had anything to do with issues that actually would improve shopping there for me. It's almost as if Safeway doesn't really want to know what it would take to do better. No, it's far easier to push the employees to improve their end of it- which is the gist of the line of questioning of the survey.
So this morning I shot off an email to Safeway, telling them of my frustration with the survey and outlining my suggestions for real improvement. Because honestly, the employees at my local store couldn't do a better job! The employees are great! It's the lack of selection of real foods that sucks so bad. It's a huge, huge store with nothing to eat inside it! I hope I emphasized enough how bitter I am about not being able to buy wild-caught salmon except in giant frozen packages that won't fit in my freezer, or tiny frozen packages that won't feed my family. How hard would it really be to offer fresh, wild-caught salmon? Seriously.
I think ShopRite will get my next email. They've started carrying pastured beef (yay!) that comes from Australia (huh?!). Two miles out of town there's cattle in the field, but the stuff they're offering is from Australia? According to travelmath.com, that's 9788 miles away. That's the best they can do? Really?
Have you contacted your grocery store about carrying more real food? Did you hear back? Tell us about it!
This post is participating in Real Food Wednesday, hosted this week by Kelly the Kitchen Kop.